If you don’t have a copy of the Blog Strategy Canvas these videos won’t make much sense… Get one here.
Key points from this video
- Why you need a purpose for your blog, and how to document it
- How to find your ideal audience and the importance of defining them
- The importance of measuring success and what metrics to consider
What should you document in your blog strategy?
- One defining statement that you will use as an anchor for all online marketing decisions
- A few sentences (or a whole buyer persona) that define your ideal audience
- How you will measure the success of your blog strategy – including goals and metrics
Tools mentioned
- Google Analytics
- Social media conversations
- Quora and blog comments
- BuzzSumo
Resources
- 30 Factors to Launch and Run a Successful Business Blog eBook – download
- How to Create a Buyer Persona – blog post
- Buyer Persona Template – download
Previous videos in this series
Got a question?
Email Will Blunt here.
