I wrote a blog post recently for Bluewire Media that outlined a number of reasons why blogging was still important to your business. I decided to turn that post into an infographic and re-purpose it on this blog, which is what you will see below. Visual content is always a big winner in my opinion…
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Marketers with a documented blog strategy are on average more effective, and less challenged with attracting an online audience. Yet only 44% of marketers have a documented content strategy! (Source: Content Marketing Institute) [Tweet This Stat] So what is stopping more of us from putting a strategy down on paper? One of the…
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Researching, writing and promoting blogs has become somewhat of an obsession of mine in recent times. One question I often ask myself is; What is it that separates my most shared posts from the ones that go unnoticed? Not long ago I wrote a blog for Bluewire Media called ‘Your Ultimate Blog Checklist’ that has…
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“Would you believe in what you believe in if you were the only one to believe it?” – Kanye West Perhaps the above quote says as much about my secret passion for American Hip Hop as it does about marketing. But the reality is in today’s world, where we all seek acceptance through friend requests,…
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“Give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” In my blog ‘Are You Scared of an Informed Customer’ I discuss how customers are more eager than ever to source information before making a purchase decision. The hard truth is that if…
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In today’s digital world there are more channels than ever to reach your consumers; blogs, videos, tweets, webinars, podcasts… the list goes on. But how do you know the hours on end you put into content creation result in more sales, or customer loyalty? How can you guarantee the people you want to engage with…
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Customers are more informed than ever. When TV advertising first hit our homes it was revolutionary. Brands could tell us whatever they wanted and we didn’t have much choice but to believe them. Customers used advertising as a source of information, a way of researching the benefits of a product. Direct and often misleading messages…
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If you search for ‘Coffee’ in Wikipedia you can view a list of the different types of coffee beverages; there are 64. They range from affogato, to espresso, to flat white… and something apparently called Wiener Melange! What ever happened to plain old coffee? I’ve got a confession to make. I’m actually a bit of…
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