Don’t beat yourself up about it… We’ve all been there. Meticulously preparing a content strategy, and mapping out blog post ideas for months in advance, only for it all to be derailed when something more important comes up. Your intentions are good. I’m not questioning that. But consistent content isn’t easy to come by. Sometimes…
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Have you ever walked into a party only to realize there is someone else wearing the EXACT same outfit as you? As soon as you see them you get a sinking feeling… You know that for the rest of the night you’ll be the going joke. “Hey, you two are wearing the same thing can I…
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Creating quality blog content takes a long time… I mean a REALLY long time, right? It’s not so much the actual writing process, it’s all the bells and whistles that surround it. Conducting keyword research, finding killer examples, taking screenshots, uploading it to your site, promoting it… Everything adds up to one giant task. Sometimes…
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There is lots of conflicting advice out there about SEO and content marketing. It can be seriously confusing at times. Especially when you apply something you’ve read about and it falls flat – all that time for next to no return on effort. Not to mention that the big search engines have all of us…
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Thanks for stopping by, but it’s time to leave. Seriously… I’m sure you have better things to do than read this blog, right? The headline was enticing, so you came to the party – but now? “That post is pretty long, maybe I’ll come back later and read it” But you never do. Don’t worry,…
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Google scares the crap out of me. Well it used to at least. They are always changing their algorithm and ranking our content on the back of a whole bunch of factors that no one REALLY understands. But we don’t have a choice. As bloggers we need to understand how search engines are going to…
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Ok, I’m hardly a ‘boss’. But bear with me for a second. A little while ago I started producing seriously long blog content… 4,000 words, 5,000 words, even a couple of posts that cracked 7,000 words! It became obsessive – this was my strategy to go from unknown, to respected and noteworthy. But there was…
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Coming up with blog post ideas is easy. There are 1000’s of blogs, webinars and free resources available that are dedicated to solving this perceived challenge. Yet consistently publishing blog content remains a hurdle for most content marketers. Why? Because ideas aren’t the problem. I’ll confess, I thought ideas were the problem once myself. In fact I sat down to…
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Researching, writing and promoting blogs has become somewhat of an obsession of mine in recent times. One question I often ask myself is; What is it that separates my most shared posts from the ones that go unnoticed? Not long ago I wrote a blog for Bluewire Media called ‘Your Ultimate Blog Checklist’ that has…
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