Ok, I’m hardly a ‘boss’. But bear with me for a second. A little while ago I started producing seriously long blog content… 4,000 words, 5,000 words, even a couple of posts that cracked 7,000 words! It became obsessive – this was my strategy to go from unknown, to respected and noteworthy. But there was…
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Have you ever decided NOT to purchase something because you didn’t BELIEVE what the marketing was telling you? This is true for most of us. We are uncertain and pessimistic about new things because we have been let down in the past. Our subconscious tells us that if something seems too good to be true,…
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Why should we care about building an email list? I asked myself this question as I sat down to research for this post. Of people that use the internet, 85% of them use email as a medium for communication. In contrast, all of the social media networks combined cover only 62% of internet users. So…
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Confession time… I’m not a blog design guru. What I am good at is observing, learning and applying what works for other people in my own unique way. That’s what this post is going to be about; how I have consumed so much information online, that it somehow regurgitates itself as a nice looking, highly…
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Some of the most renowned sites on the internet experienced a plummet in organic traffic as a result of Google’s Panda updates. This has left a lot of us uncertain about what works and what doesn’t when it comes to search rankings and SEO. One thing we can be certain about is that when an authoritative…
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Are we done with guest blogging? I hope not. Sure the landscape is changing, and we need to adapt our approach accordingly. But guest blogging is still one of the most effective growth tactics for you and your business. Let’s have a look at seven reasons you should consider using guest blogging to grow your business;…
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Coming up with blog post ideas is easy. There are 1000’s of blogs, webinars and free resources available that are dedicated to solving this perceived challenge. Yet consistently publishing blog content remains a hurdle for most content marketers. Why? Because ideas aren’t the problem. I’ll confess, I thought ideas were the problem once myself. In fact I sat down to…
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There is no universal method to launch and run a successful business blog. In fact, without proper guidance, learning and direction successful execution is far too often out of reach. There are countless levers that need to be pulled, prodded and released simultaneously for your blog to rise to the top. And only a small fraction of…
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Are you unsure if blogging is a worthwhile investment for your business? Neil Patel created and shared the below infographic on his Quick Sprout blog. I felt compelled to share it with the Blogger Sidekick community. Why? This infographic presents some undeniable stats, quotes and case studies for why blogging is a great tactic for…
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Just hit publish and traffic will come flooding to your blog right? I wish. Hitting that publish button is barely even the start when it comes to getting your blog discovered. You need to implement a deliberate and systematic way for promoting your blog content. Otherwise there is a big chance that no one will…
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