Are you unsure if blogging is a worthwhile investment for your business?
Neil Patel created and shared the below infographic on his Quick Sprout blog. I felt compelled to share it with the Blogger Sidekick community.
This infographic presents some undeniable stats, quotes and case studies for why blogging is a great tactic for growing your business online. It’s not just about “thought leadership” or “having a presence”. If planned and executed well, blogging can play an integral role in driving revenue and affecting your bottom line.
Here are my key takeaways and thoughts about the information in this graphic;
- The more you blog, the better you understand how it works and how you can use it as a business growth tactic. With 57% of companies that blog acquiring a customer directly from their blog, it is well worth the investment of time.
- Alex Turnbull from Groove HQ has used blogging to grow his customer service company from nothing to over 100 grand in monthly revenue. One single post from Alex grew the Groove email list by over 1000 subscribers.
- Your customers want to hear from you. In fact, 82% of customers enjoy reading relevant content from brands. Your blog is the best channel for distributing this content.
- It’s hard to ignore the facts. If you want more web traffic, blogging will get it for you. Companies that blog have on average 80% more new visits to their website.
- If you run a small business, don’t think blogging is a waste of time. Small businesses with blogs generate 126% more leads than those without.
If you have had a go at starting a business blog without fantastic results it may be due to your execution. If you don’t write quality content and promote it effectively, it’s likely your blog will just get lost in the noise of an already crowded online world. To better execute, here are some principles to go by;
- Come from a service mindset when writing and promoting your content. Provide valuable information to your customers, designed specifically to meet their needs and challenges.
- Create long form content, pack it full of imagery and don’t skimp on the editing process.
- Integrate your blog strategy with social media, email and other content marketing tactics.
- Promote your blog content strategically and deliberately. Don’t just rely on one platform for promotion.
- Understand that blogging is a long-term investment. You won’t pop up on page one of Google over night, but your content will never disappear. By dedicating time now you will reap the rewards in the future.
Do you have a blogging success story? We would love to hear about it.