If you don’t have a copy of the Blog Strategy Canvas these videos won’t make much sense… Get one here.
Key points from this video
- What a content upgrade is and why it is the best list building tactic there is
- How to get someone from stranger to paying customer with an irresistible series of content
What should you document in your blog strategy?
- The content you will you give away in exchange for someone’s email address
- The additional content you will provide to someone that has opted in for the free content
- The offer you will sell to your audience at a low price that will start them on a journey to buy your primary product or service
- A short description of your primary product or service
Tools mentioned
Resources
- Email List Building eBook – download
- How to Create a Content Upgrade in Under 10 Minutes – blog post
- Content Upgrade Templates – download
Previous videos in this series
- Introduction
- Setting yourself up for success – purpose, audience and metrics
- Creating epic content
- Driving traffic to your content
Got a question?
Email Will Blunt here.
