If you don’t have a copy of the Blog Strategy Canvas these videos won’t make much sense… Get one here.
Key points from this video
- The importance of competitive websites in guiding your content strategy
- What content anchors are and why you need to start spinning an SEO Spider’s Web
- How to find a blogging rhythm, build epic content and create team accountability
What should you document in your blog strategy?
- 5- 10 other websites who are competing for the attention of your audience
- 3-8 keywords you will create content anchors for
- Exactly who is accountable for each part of your blog strategy
- How many blogs can you commit to scheduling every week
Tools mentioned
Resources
- SEO Spider’s Web – blog post
- SEO Spider’s Web Template – download
- How to Write Blog Content Like A Boss – blog post
- Write Like a Boss Bundle – download
Previous videos in this series
Got a question?
Email Will Blunt here.
