11 Steps – the Blog Creation Process

Researching, writing and promoting blogs has become somewhat of an obsession of mine in recent times. One question I often ask myself is; What is it that separates my most shared posts from the ones that go unnoticed? Not long ago I wrote a blog for Bluewire Media called ‘Your Ultimate Blog Checklist’ that has…

Details

How to Measure Your Online Influence

In today’s digital world there are more channels than ever to reach your consumers; blogs, videos, tweets, webinars, podcasts… the list goes on. But how do you know the hours on end you put into content creation result in more sales, or customer loyalty? How can you guarantee the people you want to engage with…

Details

Are You Scared Of An Informed Customer?

Customers are more informed than ever. When TV advertising first hit our homes it was revolutionary. Brands could tell us whatever they wanted and we didn’t have much choice but to believe them. Customers used advertising as a source of information, a way of researching the benefits of a product. Direct and often misleading messages…

Details